Houston Rockets executive Daryl Morey found himself in the spotlight after supporting protests in China in 2019. Kanter is far from the first NBA personality to speak against China. Prior to the team's season opener against the New York Knicks, Kanter wore shoes featuring the phrase "Free Tibet." Kanter got all Celtics media erased in China after calling China's leader, Xi Jinping, a “ brutal dictator." Kanter made that statement while supporting Tibet. Nike issued a statement in March saying the company does not source products from the Xinjiang Uyghur Autonomous Region. The bill - called the Uyghur Forced Labor Prevention Act - focused on the Xinjiang region of China. Nike reportedly lobbied against a 2020 bill aimed at banning imported goods made by forced labor. For example, during the Singles Day shopping period last November, Nike added 13 million new members, and was once again the top sports brand on the platform.This content is not available due to your privacy preferences. Nike also is connecting with its Chinese consumers through its Nike Membership Program on Alibaba’s Tmall platform. “They are global citizens, but they are also proud of their heritage and communities,” Dong said. With that in mind, the executive said that delivering locally relevant product is a key way to reach younger generations. “This generation will continuously expand the definition of sport,” she said. There are now 10,000 registered street dance studios in greater China, and 20 billion people watched Season 3 of the reality show “Street Dance of China” in October 2020. They’re bold, they’re eager to do more and they always want to try something new,” Dong said.Ĭase in point: Street dance is the fastest-growing sport for Gen Z, according to Dong. They pride themselves on being their authentic selves. They cherish diversity and inclusiveness. “I personally always feel inspired working with Gen Z and younger people. That starts with forging strong ties with the youth population that will be key to Nike’s future success.
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It not only provided me with a global perspective and holistic view of business, but also helped me to learn how to work and collaborate with people from a variety of cultures and backgrounds.”
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In that role, I grew from a student to a professional manager. Of her early career, Dong recalled, “It was an incredible learning experience at the top multinational company. “That shows the power of our logistics and operations, and demonstrated how much we are committed to caring for our teams,” said Dong, who got her start at Procter & Gamble before arriving at Nike in 2005. During a time when most activity in Shanghai has come to a halt, Nike has delivered three care packages to each employee based in Shanghai - including office and retail staff - since the new lockdowns were implemented. “We’re putting our employees at the center of everything we do, just like we did in 2020,” she said. Online, the team is fueling activity through experiences, content and livestreams on its e-commerce platforms - all elements of its 2020 pandemic playbook for the entire company.įor Dong, the biggest priority is her team. A small number of stores in Shanghai, Suzhou and Xi’an remain closed - and across the rest of China, the company is focusing on driving conversion rather than traffic in-store. Nike has acknowledged that its business forecast for fiscal Q4 continues to be dynamic. The executive is firmly focused on the future, even as lockdowns in Shanghai and other key areas once again put the country at the center of COVID challenges. Jennifer Lopez Casually Runs Errands in Cream Sweats and Air Jordan Sneakers
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